Personal data
Collection and Processing of Personal Data
Personal data includes any kind of information that can identify a person. When you visit our website, we collect and process information such as a unique ID, technical information about your device (computer, tablet or mobile), IP address, geographical location (country and urban area) and which pages you click on while on our site. When contacting us via forms, we collect information such as name, email and IP address in order to respond to your inquiries. Your information will not be disclosed without your permission and will not be used for marketing without your consent.
User Creation and Account
When you create an account or make a purchase, we collect additional information such as name, address, phone number, email and payment information. This information is used to process your order, deliver products and provide customer service. Your password is stored as encrypted data and the transmission of your personal data takes place via an encrypted connection. We also store your IP address to reduce the risk of payment card fraud.
Use of Personal Data
Purpose of Data Processing
We use your personal data to fulfill orders, including delivery, follow-up emails, and answering questions. Your information is also used to send you offers and newsletters if you have given your consent. Statistics on traffic, purchases and behavior on the website help us improve our webshop.
Disclosure to Third Parties
We share limited information with third parties, such as Trustpilot.dk for user reviews. Information may also be disclosed to public authorities if required by law or to business partners for the purpose of preventing identity fraud.
Security and Data Protection
Security measures
We have taken technical and organizational measures to protect your information against unauthorized access, data breaches and misuse. This includes SSL encryption, firewall, access management and staff training. We also use a firewall that alerts us to security breaches so that we can take the necessary steps to protect your data.
Data breach procedures
In the event of a data breach, we will contact all affected users within 72 hours and provide guidance on what to do. Our priority is to close the security hole quickly and minimize data loss.
Data retention
Retention length
Contact forms are stored for up to 1 year. User account information is retained until you choose to delete it, while analytical data is retained indefinitely to track our online growth. Purchase data is stored for 10 years to comply with applicable legislation.
Right to Access, Export and Delete Data
You have the right to access, export and delete the personal data we hold about you. However, this does not include data that we are obliged to store for administrative or legal reasons. To exercise these rights, please contact us via email. We can be contacted at [email protected].
General Information
Data Protection and Data Retention
We keep your personal information secure and in accordance with applicable laws. All pages where information is stored are secured and we do not sell or disclose your information to third parties without your consent. Accounting data is stored for 5 years according to the Accounting Act, while purchase data is stored for 10 years to ensure customer rights.